May
8th
Thu
8th
The business that hires you does so for a reason: your design expertise. If you churn out designs based purely on what they want, you tell your client that you’re essentially a factory worker with a copy of Photoshop.
If you do what they hired you to do—be an expert on something—then you’re worth every penny, and you build your reputation and credibility.
- Robert Hoekman, Jr.
